Toshiba introduces external hard disk drives with USB 3.0

Neuss, 15th February 2011 – Toshiba Computer Systems, a division of Toshiba Europe GmbH, today unveiled the new STOR.E ART 4 external hard disk drives featuring SuperSpeed USB technology (USB 3.0) for super-fast data transfers with a transmission rate of up to 5 Gigabit per second. The sleekly designed external hard disk drives will be available during the first quarter of 2011 throughout Europe, Middle East and Africa.

Toshiba fuels the USB 3.0 market

“USB 3.0 will become a standard feature in the computing market of the future. Toshiba anticipated this trend, and launches not only new hard disk drives but also notebooks featuring the SuperSpeed data transmission technology,” said Marco Perino, General Manager Digital Products EMEA Toshiba Computer Systems. As users are increasingly storing large files such as videos, music tracks and photos, they demand a fast data connection between the backup medium and the computer. USB 3.0 offers data rates of up to 5 Gigabit per second. Compatibility to the widespread USB 2.0 ensures that computers supporting only USB 2.0 can also be used with STOR.E ART 4.

Backup technology and password-protection on board

Coming pre-loaded with NTI® Backup Now EZTM, STOR.E ART 4 allows users to easily organize their backup routines. NTI® BackupNow EZ™ software provides fully-customisable backup capabilities, including the option to backup specific folders, certain file types, and to conduct a system backup. In addition, complete password-protection with up to 256-bit data encryption prevents unauthorized access to data.

Designed to give storage a personal touch

Available in a selection of three models with red, blue, and white coloured graphical accents on a high gloss black finish STOR.E ART 4 gives customers the choice to express their personal style. It provides a capacity of up to 1TB. Thanks to the small dimensions and light weight of less than 190g, rubberised edges, a power supply via the USB connection and an embedded shock sensor protecting data stored on the disk in case of an accidental drop or shock, STOR.E ART 4 is ideal for mobile usage. It is also suitable for stationary usage, making a very smart desk accessory.

Additional press materials and information

To download photos please visit the Image Library at the Toshiba Press Lounge at http://eu.press.toshiba.eu/en/lists/pr_list_image_library_products.

About Toshiba Europe GmbH

Toshiba Europe GmbH (TEG) is a fully owned subsidiary of Toshiba Corporation, Tokyo, a global corporation with more than 130 years of company history. Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.

Headquartered in Neuss, Germany, TEG is comprised of four business divisions: Computer Systems, Storage Device Products, Consumer Products and Electronic Systems Operations. Together, these divisions provide product offerings including industry leading portable computers and other mobile products and solutions, HDDs, DVDs, LCDs, TVs and electronic office equipment. As the headquarters for the EMEA region, TEG provides support and assistance to its local branch offices. For more information on Toshiba laptops and accessories, visit the Toshiba Press Lounge: www.toshiba.eu/presslounge

Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 204,000 employees worldwide and annual sales surpassing 6.2 trillion yen (US$75 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.

Media contact

Bill Hunt
Tel: +44 (0)7956 531515
Email: media@toshiba.eu